For most of 2014, Cliff (based in Sydney, Australia) was baking goods on a weekly basis for family and friends. Self-taught, he was encouraged by the overwhelming positive feedback about his colour-loaded, texture-driven, sculpturally-influenced decorating style and decided to pursue his new found passion.
In 2015, ‘Cakes by Cliff’ was born, creating cakes for all occasions whilst Cliff worked full time. Today he continues to create and decorate cakes for clients as a part-time hobby.
His cake decorating artistry and style is derived from his architectural studies, love of geometric shapes/patterns and unadulterated flair for flavour combinations.
The demand for his effervescent cake designs led to the growth of his 220,000+ strong Instagram following and requests for him to pass on his knowledge in person via private and group workshops.
Since the birth of the business, he has travelled around Australia and overseas to New York, Jakarta, Surabaya, Bangkok, Kuala Lumpur and Singapore to deliver cake decorating workshops which offer baking enthusiasts his own tricks and tips.
Juggling full-time work over the last 4 years has proven to be a challenge with the demand for more workshops and international travel only increasing. Inspired to do more to contribute to the cake baking and decorating community despite an inability to reach all corners of the world, he created the ‘Cakes By Cliff’ Online course in 2018.
As of today, Cliff has been involved in collaborations with brands like KitchenAid, Williams-Sonoma, Oreos, Dermalogica, Nolinski Hotel (Paris), Museum of Contemporary Art (Sydney, Australia), Queen Fine Food and Samantha Wills jewellery.
He has also been featured in publications such as Buzzfeed, Vogue Bridal, Time Out Magazine, Daily Mail, Confetti Magazine, Grazia Magazine and other specialist wedding and events publications.
Aside from cakes and desserts, Clifford is also passionate about capturing the small candid moments on his Fuji camera and cuddling his dogs Howard and Edward.